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The Unseeable Billboard
TD Bank has always been about breaking barriers and helping everyone feel seen. So to celebrate the launch of their Accessibility Adapter – a free browser plug-in for Google Chrome that makes the internet more accessible for the 1 in 6 people with a visual impairment – we launched a billboard only visible to people with colour blindness.

CCO: Francesco Grandi
ECD: Randy Stein
Creatives: Phill Gull, Helen Giles, Pedro Minari
Creative Interns: Jessie Montalbo, Kailin Zhang
Illustration: Paul Scott Canavan & Black Madre
Video Production: Hogarth
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