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Royal Dansk Cookies

Insight: It's a universal experience to open up a Royal Dansk tin expecting to find cookies inside, but never finding cookies inside.

 

Idea: Whether it's cookies or not, you will always find something special inside a Royal Dansk tin. 

Royal Dansk starts printing non-cookie items on the blank parchment that protects their cookies.

 

When you take the lid off, this is what it looks like: 

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WEEDIE.png

And underneath that fake cover are cookies!

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Royal Dansk starts selling their cookies in sewing supply, hardware, and weed supply retailers.

Fabricland

Fabricland + Dansk!.png

Home Depot

Home Depot + Dansk.png

Tweed

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Socials

The Best Part.png
Ruining Expectations.png
One Tin Fits All.png
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