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Royal Dansk Cookies
Insight: It's a universal experience to open up a Royal Dansk tin expecting to find cookies inside, but never finding cookies inside.
Idea: Whether it's cookies or not, you will always find something special inside a Royal Dansk tin.
Royal Dansk starts printing non-cookie items on the blank parchment that protects their cookies.
When you take the lid off, this is what it looks like:



And underneath that fake cover are cookies!

Royal Dansk starts selling their cookies in sewing supply, hardware, and weed supply retailers.
Fabricland

Home Depot

Tweed

Socials



Let's chat!
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