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Porta

Objective: To successfully launch Porta in Northeastern USA

Insight: Northeasterners are proud of where they come from. Even if they constantly complain about it.

Idea: To show that Porta understands the world of the Northeast. 

🏆third place in student competition, judged by live client🏆

Copywriter: Jessie Montalbo

Art Directors: Narain Kota (https://www.narainkota.com/), Ishika Prasad (https://ishikaprasad.carbonmade.com/)

OOHs

People will see ads that speak to the specific cities they live in.

Boston: 

The T is a subway. It's every Bostonian's nightmare.

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Subway 2.png

New York City:

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Staten Island.png
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nyc over subway!.png

For the General Northeast:

Apparently, the Northeast Coast bonds over a common hatred of Worcester, MA.

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Romans in City.png

Activation

Influencers will put together bundles of their favourite Porta products, which customers can buy directly from Porta's site or in store.

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Influencers will share their bundles on TikTok and Instagram, and invite users to buy their bundles too.

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