Porta
Objective: To successfully launch Porta in Northeastern USA
Insight: Northeasterners are proud of where they come from. Even if they constantly complain about it.
Idea: To show that Porta understands the world of the Northeast.
🏆third place in student competition, judged by live client🏆
Copywriter: Jessie Montalbo
Art Directors: Narain Kota (https://www.narainkota.com/), Ishika Prasad (https://ishikaprasad.carbonmade.com/)
OOHs
People will see ads that speak to the specific cities they live in.
Boston:
The T is a subway. It's every Bostonian's nightmare.



New York City:




For the General Northeast:
Apparently, the Northeast Coast bonds over a common hatred of Worcester, MA.


Activation
Influencers will put together bundles of their favourite Porta products, which customers can buy directly from Porta's site or in store.


Influencers will share their bundles on TikTok and Instagram, and invite users to buy their bundles too.

Let's chat!