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NotHangover

Objective: Help NotCo launch NotHangover, a probiotic shot, which helps mitigate the effects of alcohol the day after (aka the hangover). 

 

Key Insight: Being hungover sucks. A lot. Nobody wants to be hungover. The easiest way to cure it is to not drink. But that’s no fun. Especially for young working professionals. 

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Big Idea: Imagine if hangovers were as Good as Gone.

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Activation

A NotHangover x Google Collaboration

Socials

TikTok Ads

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Instagram Static Posts

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