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NotHangover
Objective: Help NotCo launch NotHangover, a probiotic shot, which helps mitigate the effects of alcohol the day after (aka the hangover).
Key Insight: Being hungover sucks. A lot. Nobody wants to be hungover. The easiest way to cure it is to not drink. But that’s no fun. Especially for young working professionals.
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Big Idea: Imagine if hangovers were as Good as Gone.

Activation
A NotHangover x Google Collaboration

Socials
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