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Art Gallery of Ontario
Insight: Over 80% of germs are transmitted by touching surfaces. Since you aren’t allowed to touch any of the exhibits at the AGO, germs are less likely to be transmitted there.
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Idea: Keep yourself and your kid healthy. Go to the AGO, instead of the germy places they'd rather go to.
OOHs
AGO will place OOHs around hand sanitizer stations and dispensers.



AGO will also make OOHs that dispense hand sanitizer.

Ambients
AGO shows parents that the places their kids touch are germy.



Guerrilla
Subway takeover.
In tunnels, UV lights come on. People will see how their hands, and the places they touch, are germy.
AGO ads will glow in the dark.


Magazine Print Ad
Ads printed on heat sensitive paper.


Print Ad
Incase you wanted to read 248 words.

Let's chat!
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