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Art Gallery of Ontario

Insight: Over 80% of germs are transmitted by touching surfaces. Since you aren’t allowed to touch any of the exhibits at the Art Gallery of Ontario, germs are less likely to be transmitted there.

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Idea: Keep yourselves healthy. Go to the Art Gallery of Ontario, instead of the germy places your kids would rather go to.

OOHs

AGO will place OOHs around hand sanitizer stations and dispensers. 

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AGO will also make OOHs that dispense hand sanitizer. 

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Ambients

AGO shows parents that the places their kids touch are germy. 

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Guerrilla

Subway takeover.

In tunnels, UV lights come on. People will see how their hands, and the places they touch, are germy.

AGO ads will glow in the dark.

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Magazine Print Ad

Ads printed on heat sensitive paper.

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Print Ad

Incase you wanted to read 248 words.

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