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Art Gallery of Ontario

Insight: Over 80% of germs are transmitted by touching surfaces. Since you aren’t allowed to touch any of the exhibits at the AGO, germs are less likely to be transmitted there.

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Idea: Keep yourself and your kid healthy. Go to the AGO, instead of the germy places they'd rather go to.

OOHs

AGO will place OOHs around hand sanitizer stations and dispensers. 

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AGO will also make OOHs that dispense hand sanitizer. 

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Ambients

AGO shows parents that the places their kids touch are germy. 

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Guerrilla

Subway takeover.

In tunnels, UV lights come on. People will see how their hands, and the places they touch, are germy.

AGO ads will glow in the dark.

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Magazine Print Ad

Ads printed on heat sensitive paper.

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Print Ad

Incase you wanted to read 248 words.

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