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3M Duct Tape

Insight: Life happens. Things fall apart. And when they do, duct tape has always

been the go-to solution for putting things back together. No matter what

that is.

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Big Idea: 3M duct tape does what it always has -- Keep It Together.

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Copywriter: Jessie Montalbo

Art Director: Mansi Almadi

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Stunt

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Toronto isn't the only city with problems. The capital's falling apart too.

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OOHs

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Banners

We'll place these on sites where people are looking for help.

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Social

There are at least 365 ways you can use duct tape to fix things. So 3M starts a TikTok series. Each day, they show people how to keep it together.

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